Applied marketing principles
- 432 Pages
- 2.98 MB
- 7092 Downloads
Prentice-Hall , Englewood Cliffs, N.J
Marketing., Marketing -- Manage
|Statement||J. Donald Weinrauch, William E. Piland.|
|Contributions||Piland, William E., joint author.|
|LC Classifications||HF5415 .W365|
|The Physical Object|
|Pagination||xi, 432 p. :|
|LC Control Number||78025806|
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Description Applied marketing principles PDF
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Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material.
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